In a world saturated with fleeting trends, is it possible to find fashion that transcends the ephemeral and embraces enduring style? Odd Muse, a London-based luxury womenswear brand, answers this question with a resounding yes, offering timeless, versatile clothing designed to empower women and challenge the fast-fashion paradigm.
Odd Muse, a name that hints at the brand's ethos, doesn't just sell clothes; it curates a lifestyle. The brand is synonymous with quality, longevity, and a sophisticated aesthetic. Offering a curated selection of dresses, blazers, trousers, and even bridal wear, Odd Muse caters to the modern woman who values investment pieces over disposable trends. Whether browsing online or visiting their stores in London and New York, customers are invited to immerse themselves in a world of carefully crafted designs, clean lines, and neutral palettes, all underpinned by impeccable tailoring. The brands dedication to quality is evident in every stitch, ensuring that each piece will become a cherished staple in a woman's wardrobe for years to come. It is an unfunded company, which shows they are more focused on product quality than funding.
| Feature | Details |
|---|---|
| Brand Name | Odd Muse |
| Founder | Aimee Smale |
| Founded | September 2020 |
| Headquarters | London, United Kingdom |
| Industry | Luxury Womenswear |
| Concept | Timeless, durable, versatile clothing; challenge fast fashion; fewer, better products. |
| Key Products | Dresses, blazers (signature "Ultimate Muse Blazer"), trousers, bridal wear, tops. |
| Notable Features | Clean lines, neutral palettes, impeccable tailoring, focus on quality and longevity, embellishments for holiday seasons. |
| Sustainability Approach | Designed to encourage investment in wardrobes and challenge "wear it once" culture. |
| Online Presence | Official Website, Social Media Pages |
| Retail Locations | London, New York |
| Notable Achievements | Signature Ultimate Muse Blazer featured in Vogue, 22.5 million turnover. |
For more details on Odd Muse, you may visit their official website.
Aimee Smale, the visionary founder of Odd Muse, launched the brand in September 2020 with a clear mission: to steer consumers away from the transient nature of fast fashion and towards a more conscious approach to dressing. Her vision extends beyond mere aesthetics; she wants to create "fewer, but better" products, emphasizing quality and longevity. Smales belief that "one good product can change your life and the industry" is the driving force behind every collection. The emphasis on timeless design and enduring quality ensures that each piece will remain relevant and wearable for years, reducing the need for constant consumption. This approach is a refreshing counterpoint to the often-disposable nature of the fashion industry, promoting a more sustainable and mindful approach to style.
The success of Odd Muse is not solely dependent on the quality of the materials or the precision of the tailoring, it is also the atmosphere that the brand has created. Odd Muse, is an internet-first brand, but has also invested in physical retail spaces. The brand has carefully designed both online and offline experiences to reflect its aesthetic. For instance, the London and New York stores are more than just retail spaces; they are immersive environments designed to showcase the brands ethos. The lavish and enchanting atmosphere created in their first permanent store encapsulates the essence of Odd Muse, providing customers with a holistic brand experience. In addition, the brand's presence at David Jones and Flannels, further expands its reach, making its collections accessible to a wider audience.
The collections themselves offer a diverse range of options. From the featured collection of "Ultimate Muse" dresses to versatile blazers, trousers, and jumpsuits, Odd Muse provides a comprehensive selection for the modern woman. The "core collection" showcases classic styles, while special collections, like the "embellishments collection" for the holiday season, add a touch of seasonal flair. The brand also experiments with exciting collaborations like the "Odd Muse x Heaven Mayhem collection", demonstrating its ability to connect with a range of consumer tastes.
The brand pays close attention to the details. The "signature Odd Muse belt" creates the perfect cinch. The collection also has a modest style, including the midi and long sleeve dresses. The "taupe tailored jacket and mini skirt" is a classic style with a modern twist. The brand is about elevating the basics. Pearls and satin are not uncommon. The dresses are available in various colors, including black, white, and olive.
Odd Muse understands that in the fast-paced world of fashion, there is a desire for exclusive offers, which is why they run holiday sales on key occasions. Christmas Day, Easter Day, and Halloween are typical periods when promotions are run. These offers provide customers with opportunities to acquire their preferred pieces at attractive prices, encouraging them to update their wardrobes while taking part in the brand's story. To keep up with the most recent news on holiday sales, Odd Muse urges customers to visit their official website or follow their social media platforms. This proactive approach strengthens the customer experience, ensuring that they are always informed about the brand's current offerings.
The company also has 44 active competitors, with 3 funded and 5 that have exited. Odd Muse is currently run as a private company and has not raised any funding yet. The brand continues to make its presence felt, with British women's fashion brand Odd Muse making its move to the U.S.
Beyond the clothes themselves, Odd Muse cultivates a sense of community. This is evident in its social media presence, where @ann.lord_ styles the taupe tailored jacket and mini skirt, showcasing how to incorporate Odd Muse pieces into everyday life. The brand encourages women to invest in their wardrobes and challenge the "wear it once" culture. It is about creating a lasting style and the art of a coordinated monochrome look.
