Could a single cup of tea truly revolutionize the American palate and redefine the very essence of "tea time"? Kettl, a Brooklyn-based establishment, is betting the answer is a resounding yes, and their meticulously crafted offerings and unwavering dedication to Japanese tea culture are making a compelling case.
Nestled in the heart of Brooklyn, Kettl isn't just a tea shop; it's a portal. A portal that transports you from the bustling streets of New York City to the serene teahouses of Kyoto. The interior design, a seamless blend of wood paneling, a tranquil upstairs loft, and strategically placed, elegantly displayed merchandise like $150 matcha tins, instantly evokes a sense of calm and reverence. The menu is a testament to Kettls commitment to authenticity, featuring meticulously sourced Japanese teas and matcha, prepared with precision and care. Teas are whisked to order in full view of customers, enhancing the sensory experience, while a dedicated shelf provides valuable information about each offering, including detailed tasting notes and harvest dates. The attention to detail, from the selection of teas to the presentation of the space, is truly remarkable.
Kettls dedication to quality extends beyond its core offerings. Their green tea chocolate, for instance, is a prime example of their commitment to excellence. Handcrafted using high-grade Belgian white chocolate and Japanese matcha, each bar delivers an intense matcha experience, equivalent to the matcha content of 2.5 bowls. Then, there is also a range of essential tea tools, from storage containers to teacups, teapots and matcha bowls.
The foundation of Kettls success lies in its unwavering commitment to authenticity and quality. Miyabi, their flagship sencha, is produced in the Okuyame mountains, where the unique microclimatedirect sunlight during the day and cool nighttime temperaturesslows plant growth and concentrates the teas flavor. Hanaka, a smooth and decadent matcha, is crafted from select tea leaves from the Yame prefecture, shaded for 20 days and gently processed, embodying the soft, sweet breezes of southern Japan. The meticulously sourced ingredients and the thoughtful preparation methods underscore Kettls dedication to providing an unparalleled tea experience. This level of dedication is evident throughout the Kettl experience.
Furthermore, Kettl's dedication to the art of tea extends to its partnerships. Their relationship with Ryuouen, a tea producer, is a testament to their long-term vision and commitment to showcasing the best of Japanese tea culture. After years of expressing interest in carrying Ryuouens products, Kettl was entrusted to become their sole purveyor outside of Japan, which indicates the trust and respect they have earned within the industry. Their collection of Japanese oolong tea is another point of pride, offering a glimpse into the emerging domestic market. This strategic partnership is a testament to Kettl's commitment to the art and quality of tea and their dedication to bringing this art to the world. The team cherish this opportunity and the friendship, guidance, and delicious tea they provide.
The selection of tea tools, from the yunomi (tea cups) crafted by Japanese artisans to the kyusu (teapots) handcrafted in Japan, is an integral part of the Kettl experience. These tools are not mere accessories; they are essential components for brewing the perfect cup of tea. The teapots, in particular, are celebrated for their balance, beauty, and pleasure of use, making the tea-making process a ritual in itself. Each item has been carefully curated to enhance the experience of tea, making each sip feel more personal and enriching.
The team at Kettlencompassing service, operations, sourcing, logistics, and educationare the ones responsible for shaping the future of tea culture in America. Their dedication, expertise, and commitment are woven into every detail of the cafe, which elevates the humble cup of tea into an art form and cultural experience.
While the allure of Kettl's offerings is undeniable, the realities of the modern urban landscape do present certain challenges. The proximity of other establishments, like Maru and Camel, makes it difficult to establish a daily routine of visits, a factor that affects repeat customer rates. Moreover, some customers have voiced their suggestions for the iced drinks, which could be a critical area for improvement. However, the team is confident that with improvements, they can continue to provide the best tea experience to their customers.
Kettl has established itself as a beacon of authenticity and quality in the American tea scene. From the meticulously sourced ingredients and the handcrafted tools to the serene ambiance and the dedication of its team, every aspect of Kettl reflects a deep respect for Japanese tea culture. It is not just about the tea itself, but the entire experience that is so immersive. While there are challenges, Kettl's commitment to excellence and its unwavering dedication to sharing the beauty and tradition of Japanese tea culture with the world make it a compelling destination for tea enthusiasts and newcomers alike.
In conclusion, Kettl is a unique and important establishment. It is a testament to the power of passion, expertise, and the commitment to sharing a rich cultural heritage with the world, one meticulously prepared cup of tea at a time.
