Is there a new contender in the ever-expanding realm of ready-to-drink (RTD) cocktails? Kylie Jenner, the entrepreneur and media personality, has officially entered the beverage industry with the launch of Sprinter, a canned vodka soda poised to shake up the market.
The debut of Sprinter marks Jenner's venture into the world of alcoholic beverages, following in the footsteps of her sister, Kendall, who has her own alcoholic beverage brand. The new line, announced on Tuesday, offers a refreshing take on the classic vodka soda, aiming to capture the taste buds of consumers looking for a convenient and flavorful alternative.
Sprinter, a canned vodka soda, distinguishes itself with its focus on taste and ease of consumption. Available in four distinct flavors, Sprinter is designed for those who appreciate a lightly sweet and carbonated drink, infused with the essence of natural fruit flavors. The four flavors of Sprinter are: black cherry, peach, grapefruit, and lime.
The core components of Sprinter include premium vodka, sparkling water, real fruit juice, and natural flavors. The drink is offered with 100 calories and 4.5 percent ABV, making it an attractive option for those mindful of their calorie intake but still looking to enjoy a quality cocktail. The product is positioned to be a go-to choice for casual gatherings, parties, or simply relaxing with friends.
Kylie Jenner worked with Chandra Richter, a beverage development expert with over 20 years of experience in the beverage industry, to create Sprinter.
Heres a closer look at the personality behind the brand:
| Category | Details |
|---|---|
| Full Name | Kylie Kristen Jenner |
| Born | August 10, 1997 (age 26) Los Angeles, California, U.S. |
| Occupation(s) | Entrepreneur, media personality, socialite |
| Known For | Founder of Kylie Cosmetics and Kylie Skin; member of the Kardashian-Jenner family |
| Business Ventures | Kylie Cosmetics, Kylie Skin, Kylie Swim, Sprinter |
| Net Worth | Estimated at $680 million |
| Family | Parents: Kris Jenner, Caitlyn Jenner; Siblings: Kendall Jenner, Kourtney Kardashian, Kim Kardashian, Khlo Kardashian, Rob Kardashian |
| Partner(s) | Travis Scott |
| Children | 2 |
| Education | Laurel Springs School (High School Diploma) |
| Social Media Presence | Extensive presence on Instagram, Twitter, and TikTok, with a massive following across all platforms. |
| Brand Partnerships | Has collaborated with numerous brands, leveraging her influence to promote products. |
| Philanthropy | Supports various charitable causes, particularly those related to children and cancer research. |
| Reference Website | Forbes Profile |
The product launch of Sprinter has been rolled out across several locations, including various online retailers for ease of access. Consumers can purchase Sprinter vodka soda variety packs online. One of the major retail partners is Gopuff.com, where customers can get their order in as fast as 15 minutes. The product is also available for delivery in select regions.
The palm springs pack from Sprinter is also available with the four fruity flavors. The drinks are being promoted as a way to enjoy casual gatherings and parties with friends. In the coming days, the Sprinter vodka soda will be released nationwide on March 21, 2024.
The market for RTD cocktails is highly competitive. White Claw vodka sodas are amongst the competitors. Sprinter stands apart in this crowded market, as it offers four carefully crafted flavors. The flavors, black cherry, peach, grapefruit, and lime, are intended to provide a unique and enjoyable drinking experience.
The launch of Sprinter has been supported by strategic marketing efforts, with events and promotional activities across various locations. The campaign is geared towards building brand awareness and creating excitement around the product.
For more information and availability, visit drinksprinter.com.
In essence, Sprinter seeks to become a staple choice for vodka soda enthusiasts. The new canned vodka soda targets the consumer who appreciates flavor, convenience, and a touch of sophistication.
The journey of Sprinter, from its initial concept to its widespread availability, reflects a well-thought-out strategy aimed at capitalizing on a growing market trend. The response from consumers and the beverage industry will be a key factor in determining its overall success.
Sprinter is a cocktail brand owned by Jenner. In Athens, Georgia, and Atlanta, Georgia, Sprinter has organized several activations, including deliveries and rooftop events.
The taste profile of each flavor is designed to resonate with a broad spectrum of consumers, ensuring that there is something to please every palate. The focus is on using natural ingredients. The product has been designed for any occasion, whether it be a casual get-together, a party, or a relaxing evening.
The emphasis on natural flavors, moderate alcohol content, and attractive packaging will appeal to a wide demographic.
The introduction of Sprinter into the market is a significant development for Jenner and the broader RTD cocktail industry.
The overall design of Sprinter's strategy aligns with the current preferences of consumers. The brand has a good chance of creating a place for itself in the market.
