What defines a legacy in the world of motorsports and cycling, and how does a brand cement its place at the pinnacle of protection? For over six decades, Bell Helmets has not only answered this question, but has embodied the very essence of it, establishing itself as the standard against which all others are measured.
From the dusty tracks of early auto racing to the bustling city streets and rugged mountain trails of today, Bell Helmets has been a constant, a trusted guardian of those who push the boundaries of speed and skill. This longevity is not accidental; it is the product of an unwavering commitment to innovation, safety, and a deep understanding of the needs of the riders who depend on their products.
The Bell story began in 1954, born from the crucible of auto racing. It was a time when safety was often an afterthought, and the risks were as palpable as the roar of the engines. Yet, amidst the chaos, a vision took hold: the vision of a safer ride. This vision birthed Bell Helmets, a brand that would not only protect lives but would also revolutionize the approach to head protection in motorsports.
Bell's impact, however, extends far beyond the realm of four wheels. The brand swiftly recognized the need for similar protection in the burgeoning world of motorcycling and later, cycling. This expansion wasn't merely a diversification strategy; it was a natural evolution, a response to the growing community of boundary breakers, adventure seekers, and those who simply craved the freedom of the open road and the thrill of the trail. It was about providing the best protection available for all those who choose to live life in the fast lane.
The philosophy behind Bell Helmets has always been clear: to inspire and empower the next generation. It's about creating products that don't just meet the minimum safety standards but exceed them, while at the same time, pushing the boundaries of design, comfort, and performance. It's about providing riders with the confidence to take risks, to explore their limits, and to experience the world in a more complete and authentic way.
Today, Bell's lineup is a testament to its commitment to versatility. Catering to the diverse needs of riders, their collection encompasses helmets designed for every style of riding. Whether you're a seasoned veteran tackling the treacherous turns of a race track, a weekend warrior enjoying the open road on your motorcycle, or a casual commuter navigating city streets on your bicycle, Bell has a helmet engineered to provide the ultimate combination of safety and style.
Two models stand out as particularly popular choices: The Bell Pit Boss Half Helmet and the Bell Custom 500 Open Face Helmet. These helmets encapsulate Bell's enduring appeal. The Pit Boss, designed for riders who appreciate a minimalist approach with maximum performance, it offers a lightweight, robust design that prioritizes fit and incorporates the latest safety technologies. It's a helmet that embodies the concept of protection without compromise.
The Custom 500, on the other hand, is a celebration of classic design, a throwback to the golden era of motorcycling. It blends timeless aesthetics with modern safety features, creating a helmet that is as stylish as it is safe. It is a statement of confidence, a nod to the heritage of Bell, and a commitment to providing riders with a helmet that is as iconic as they are.
The enduring appeal of Bell Helmets isn't simply about the protection they offer; it's about the culture they represent. It's a culture of risk-takers, innovators, and those who seek to push boundaries. It's a brand that has remained faithful to its origins, while adapting and evolving to meet the ever-changing needs of its customers. Bell Helmets has never lost sight of its original mission: to keep riders safe while empowering them to live life to the fullest.
The Bell Helmets standard is more than just a marketing slogan. Its a promise woven into the fabric of every helmet they produce. It's the guarantee of quality, the assurance of safety, and the legacy of excellence built over decades of experience. Its the embodiment of a brand that has always understood that a helmet isn't just a piece of gear; its an extension of the rider, a vital part of the journey.
Bell Helmets, which started in the world of car racing in 1954, continues today with the aim of inspiring and empowering the next generation of bicycle and motorcycle enthusiasts. They've never lost sight of the goal they set out to achieve and keep innovating to ensure riders have the protection they need, no matter how they choose to ride. With the evolving demands of the powersports world, Bell Helmets has continually adapted and improved. This commitment to excellence is what has made them a go-to choice for anyone seeking to protect their head from impacts and injuries, ensuring they can enjoy the thrills of the ride without added concerns.
The brands commitment to safety, innovation, and the rider experience is what sets Bell Helmets apart. Every helmet, from the streamlined Pit Boss half helmet to the classic Custom 500 open face, is crafted with the riders well-being in mind, reflecting decades of experience in the business.
Skip to main content, skip to footer content. The commitment to this industry is clear. And with free shipping for members who log in or create an account, Bell helmets show they are committed to making the best possible safety accessible to everyone.


